XMC’s Steven Lewis voted in as new Chair of the SMCC

December 17, 2020 –We are proud to announce that our Co-Founder, Steven Lewis, has been elected as Chair of the Sponsorship Marketing Council of Canada (SMCC). The SMCC is Canada’s not-for-profit industry association that represents the interests of sponsorship marketers and drives awareness for and advancements in the discipline of sponsorship as a key component of the marketing mix. We have no doubt that Steven will make a positive and long-lasting impact on our industry as he takes on takes on this important additional responsibility.

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