XMC Adds Pat McEleney as EVP and Partner
Maverick marketing and strategic sponsorship executive strengthens leadership team and readies company for next stage of growth
Toronto, Nov 22, 2018 – XMC, a leading Canadian sponsorship and experiential marketing™ agency, today announced the appointment of Pat McEleney as Executive Vice President and Partner effective January 1, 2019.
“Pat will be an incredible asset to our team and our clients. He has unparalleled expertise in driving sponsorship strategy, event, and experiential marketing with many of Canada’s most respected companies,” said Steven Lewis, the agency’s Co-Founder and President. “It’s the right time to add another seasoned partner to our team of industry experts as we look to maximize our growth over the coming years.”
McEleney brings to XMC more than 25 years of experience in sports marketing, music partnerships, and event planning. A master negotiator and strategic planner, he has forged numerous partnerships with top-tier sports leagues, teams, and athletes across North America and spearheaded some of the largest events in Canada for brands including Molson Coors, Hockey Canada, Canadian Tire, and Sobeys.
“XMC is one of the leading sponsorship and experiential agencies in Canada, known to deliver exceptional value for its clients and for its deep industry relationships, and I’m proud to be a part of it,” said McEleney. “This collaboration will strengthen our creative efforts. I see an opportunity to do great things in the next stage of XMC’s evolution.”
Founded in 2006, XMC is a dynamic agency that provides strategic counsel and execution of bespoke sponsorship and experiential marketingTM programs for many of Canada’s largest companies and newest challenger brands. XMC builds powerful activations shaped by strategy, defined by meaningful execution, and supported by proprietary business tools and analytics. From engaging consumer experiences, and national field marketing programs, to large-scale B2B events, XMC leverages shared passion points in sport, music, culture, and cause to connect, engage, and inspire target action.
XMC is proudly independent and dedicated to delivering client success by taking ownership, inspiring confidence, and exceeding expectations.
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