XMC has a comprehensive array of clients across a varied range of industries.

From specific projects to long term retainer-based relationships, we are flexible and needs driven.


    Sampling – XMC was in the market for more than 2,000 hours this summer at special events and on-premise at bars and LCBOs in support top Carlsberg brands: Kronenbourg 1664 Blanc, Sommersby Cider and Not Your Father’s Root Beer. Staffing.


    Grassroots Engagement – Working with the Ontario Tennis Association and 200+ local clubs, XMC helped Aviva build relationships with thousands of tennis fans through a competitive insurance offering, Tennis Canada Home + Auto Insurance. Community Outreach. Branded content integration. Athletes. Conversion. Video.


    Medicinal Cannabis
    Product Launch – Created an exclusive Northside event for 1,000+ key stakeholders to launch the Leafs by Snoop line. The event included product education and a live concert from Snoop Dogg. Awareness. Brand Building. Industry Leadership.


    Retail | Apparel
    Event Sponsorship – XMC negotiated a strategic partnership between Uniqlo and Taste of Toronto, to profile Uniqlo’s new AIRism apparel. Partnership highlights: onsite activation with 10,000 units of apparel distributed and a chef influencer program to drive social engagement and drive to retail. Staffing. Influencer engagement. Video.


    Retail | Electronics
    Technology – Event Production; Created Canada’s first Wearable Technology Expo in Toronto. 27 Vendors. 2 Fashion Shows. 5 Industry Panels. Concert. Special Guest. Brand Ambassadors. Over 28+MM earned media impressions.

  • Adidas

    Sporting Goods
    Field Marketing - In collaboration with Adidas, XMC custom built and trained a team of Boost Ambassadors that engaged and educated running groups at strategic retail partner locations across the country and implemented an interactive wear-testing and feedback program.


    Strategic Sponsorship – Developed an integrated partnership with Tennis Canada, Rogers Cup, Milos Raonic and Genie Bouchard. Core elements: facility naming rights, hosting & hospitality, branded content, activation and lead gen.

  • The Weather Network

    Fashion – Event Production; FORECAST 3.0 was the third annual event to engage key B2B media clients and encourage sell-through in a measurable way. Custom looks, vendor integration and turn-key event management.

  • DraftKings

    Fantasy Sports
    Customer Acquisition; XMC manages DraftKings’ partnership with MLSE and oversees all onsite consumer engagement, education and lead generation through custom contesting.

  • Carter’s | OshKosh

    Field Marketing | New Store Openings – Leveraging sponsorship IP to drive traffic and sales through new store openings and promotional program launches across Canada.


    Food – Experiential; Create and execute national consumer experiences that are fun, engaging and highly memorable. 4 custom designed food trucks, with chef and sampling. Staffing and uniforms. Scratch & sniff coupon vouchers.

  • Stubhub

    Field Marketing – Customer Acquisition; Build awareness for an emerging ecommerce powerhouse through event sponsorship, smart activation and experiential marketing based customer acquisition.

  • Carter’s | OshKosh

    Digital Experiential Marketing™ – Effectively increased database and seasonal revenue through strategic digital partnerships, mobile and desktop digital flyer creation, sign-up incentives, and coupon offers.

  • LG Electronics

    Field Marketing – Sell Through; Build a bespoke national in store merchandising and training team with a focus on driving sell through. Amplify awareness through sponsorship and experiential.

  • TD Bank

    Music – Strategy and Execution; Develop and deploy a strategy and national activation plan to solidify TD as Canada’s Music Bank.

  • BioSteel

    Health & Wellness
    Product sampling – consumer engagement, education and product trials within retail partner network. Manage all staffing, turnkey activation elements and analytics.

  • Mackenzie Investments

    Sports – Snow Sports; Create, negotiate and execute a national sponsorship program with full calendar coverage designed to reignite the passion of key stakeholders.


    Retail | Electronics
    Technology – National Tour; 67 experiential activation days across 8 provinces, with 2 custom designed truck & trailers, selfie station, gaming zone, product displays, contest and brand ambassadors. More than 3.8+MM impressions.