Toronto, January 20, 2025 – XMC, Canada’s official Sponsorship and Experiential Marketing™ agency, today announced the promotion of Shawna Freitas to Associate Vice President, effective January 1, 2025.
We are thrilled to announce the well-deserved promotion of Shawna Freitas to Associate Vice President at XMC. Shawna’s dedication to the development and leadership of XMC’s staffing division (XSS) has been instrumental in driving client success and our agency’s growth.
“For 12 years, Shawna has uplifted our culture with her incredible attitude, built strong connections with our partners, and championed XMC’s innovative approach to staffing solutions in an ever-changing event landscape,” said Mike Samardzic, Partner at XMC. “We’re so proud of Shawna’s continued advancement and her limitless contribution to XMC’s success.”
Please join us in congratulating Shawna on this remarkable achievement!
About the XMC Group of Companies
Founded in 2006, XMC is a proudly independent agency that provides strategic counsel and execution of bespoke Sponsorship and Experiential Marketing™ programs for over 30 world-class companies. XMC collaborates with clients to create powerful integrated marketing campaigns shaped by strategic insight, defined by meaningful execution, and supported by proprietary business tools and analytics. Together, we leverage shared passion points in sport, music, culture, and cause to connect, engage, and inspire target actions. With a head office in Toronto, 50+ full time employees and a roster of 2,500 part time employees across the country, the XMC Group of Companies includes XSS (national staffing solutions), REVXM (digital production services) and Sponsorship Canada (sponsorship valuation and sales).
Media Inquiries: Steven Lewis | Steven@xmc.ca | www.xmc.ca
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