Company: XMC Sponsorship & Experiential Marketing Agency
Title: Senior Account Coordinator
Team: Partnership, Strategy & Evaluation
Direct Reports: Account Manager
Type: Full Time
Location: Toronto/Hybrid
Salary Range: $55K - $60K
COMPANY SUMMARY
XMC is an award winning Canadian-based marketing agency that believes Experience is Everything! This belief informs our strategic approach for creating organic moments and delivering consumer engagements that capture interest and drive memorable campaigns. Our data-first thinking allows us to integrate the consumer experience through multiple channels including Sponsorship, Experiential Marketing™, and media that deliver beyond expectations for brands.
ROLE OVERVIEW
We're seeking a Senior Account Coordinator who is ready to support the development and execution of strategic sponsorship initiatives, while driving powerful brand-building insights for our biggest clients.
The Sr. Account Coordinator will be instrumental in developing client relationships, overseeing account activities and leveraging data-driven insights to optimize partnership marketing initiatives.
Taking a lead in the development of reporting documents and partnership strategy, the role will support the Partnership Strategy & Evaluation team in cultivating partnerships, building proposals, selling into clients and analyzing sponsorship performance metrics.
The ideal candidate has a passion for marketing strategy, experience in sponsorships or partnerships, and a strong data and analytical mindset.
CORE RESPONSIBILITIES
Account & Partnership Management:
Act as the primary point of contact for assigned client accounts, ensuring clear communication, timely responses, and seamless execution of deliverables
Build strong relationships with clients by understanding their business objectives, anticipating their needs, and providing strategic recommendations
Oversee the day-to-day management of client projects, ensuring timelines, budgets, and deliverables are met.
Collaborate with internal teams and external partners to coordinate campaign execution, monitor performance, and provide regular status updates to clients
Monitor and track all partnership activations and campaign deliverables, ensuring elements align with contractual agreements and strategic goals
Contribute to the creation of persuasive sponsorship proposals and presentations, highlighting the value proposition and benefits of partnership opportunities
Assist in creating compelling, brand-building client presentations, reports, and strategy decks
Understand the client business inside and out to help support communications between client and direct manager/leadership team
Data Analytics & Measurement:
Support the collection, organization, and analysis of marketing performance data for a range of clients, from multiple data sources
Assist in developing performance reports, providing insights and recommendations to optimize sponsorship and partnership effectiveness
Work with internal teams to establish key performance indicators (KPIs) and success metrics for campaigns
Utilize data visualization tools to present insights in a clear and actionable manner
Strategy & Research:
Contribute to the development of frameworks for evaluating sponsorship opportunities and partnerships
Conduct research and analysis to identify industry trends, competitor activities, and potential partnership prospects
Build trust in review process with clients by being able to deliver detailed breakdowns and rationale on pricing/structure of budgets
Stay up to date with industry trends, best practices, and emerging technologies in partnership marketing and analytics
XMC Culture & Morale:
Contribute to the sharing of ideas and best-in-class practices to help in the success of others.
Support internal pillar teams to continue fostering a positive work environment.
XMC’S Values:
X-Factor Excellence: We aspire to work with people who treat others with empathy and respect, champion positive candor, and foster resilience to bounce back from challenges with a positive mindset.
Trust & Credibility: We take ownership of our actions, pursue excellence through high standards, and build trust by establishing a foundation of reliability and credibility.
Culture Creators: We approach challenges fearlessly through a “can-do” approach that earns us the respect of clients. We instill confidence through exemplary leadership, celebrate achievements as a united team and nurture an environment that promotes continuous development for sustained growth.
Harmonious Collaborators: Seamless collaboration allows our teams to achieve our shared goals, encourage curiosity, and foster an open exchange of ideas and perspectives that drive innovation and client success.
SKILLS & EXPERIENCE REQUIRED
2+ years of experience in partnership marketing, sponsorships, client account support
Experience in data/analytics is a plus
Experience in sports, entertainment, or brand partnerships is a plus
Proficiency in Microsoft Office Suite (Excel, PowerPoint) and data visualization tools
Excellent project management skills with the ability to multitask and prioritize in a fast-paced environment
Strong analytical skills with the ability to translate complex data into actionable insights
Outstanding communication and relationship management skills
Ability to build relationships with both internal and external working teams
Enthusiasm for learning and professional development, with a desire to grow within the field of sponsorship marketing
We thank all those who submit applications; however only those candidates selected for an interview will be contacted. XMC is proud to be an equal opportunity employer (EOE). XMC is committed to providing an accessible recruitment process. Accommodations are available upon request for candidates taking part in all aspects of the selection process.
Resumes to be submitted in confidence to Andrew Bell: andrew@xmc.ca
Stay up to date on job opportunities on Instagram: @xmcmarketing
About XMC: Founded in 2006, the XMC Group of Companies and its dynamic team of industry professionals provide strategic counsel, negotiation, execution, data analytics and measurement of sponsorship and Experiential Marketing™ programs and services. By leveraging a shared passion for sport, music, culture and cause, XMC connects with consumers, creates deep engagement, and inspires target action. With over $2.1B in deals negotiated, activated and/or evaluated, XMC delivers client success by taking ownership, inspiring confidence, and exceeding expectations.
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