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Novartis - XMC Case Study
STRATEGY / EXECUTION / ANALYTICS
CHALLENGE
Empower Canadians with need-to-know information about prostate cancer through elevated messages that drive discussion and informed decisions.
SOLUTION
Collaborating with patient organizations, medical professionals and reputable athletes, XMC helped drive awareness and understanding of Prostate health. NHL alumni and partnerships were secured and strategic assets were designed to deliver against objectives.
RESULTS
Nearly 1,000 television PSA airings across 5 provinces in the first month
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