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Mackenzie Investments - XMC Case Study

STRATEGY / EXECUTION / ANALYTICS


CHALLENGE

A traditionally B2B business, Mackenzie identified a need to better build recognition and affinity with its target consumers while simultaneously engaging its B2B audience.


SOLUTION

XMC conducted a detailed analysis of Mackenzie’s target consumer and cross referenced with hundreds of potential partners before designing and executing Mackenzie’s ‘We Own Snow’ initiative.






RESULTS


100,000+ direct consumer interactions

 

+488% in Campaign Advisor mutual Fund Sales across five markets

 

$4M in earned media equivalency







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Founded in 2006, the XMC Group of Companies and its dynamic team of industry professionals provide strategic counsel, negotiation, execution, data analytics and measurement of sponsorship and Experiential Marketing programs and services. By leveraging a shared passion for sport, music, culture and cause, XMC connects with consumers, creates deep engagement, and inspires target action.  With over $2.1B in deals negotiated, activated and/or valuated, XMC delivers client success by taking ownership, inspiring confidence, and exceeding expectations.

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