Let’s Get Phygital!

April 27, 2020

Blended physical and digital #experientialmarketing is one of the macro-trends (along with #ecommerce, #wfh, #videocalling, #streaming etc.) that has been supercharged by the #covid-induced new normal. The new consumer journey will now, more than ever, involve immersive and enhanced elements that elevate the human experience. Our strategy team has conceived of and mapped out #phygital #marketing initatives on behalf of clients that include for example:

1.  A physical #popup on behalf of a fashion brand designed to allow the consumer to actually walk into the ap and shop in a 360 degree sensory world
2.  The build of a #digital #education tool designed to move seamlessly from the virtual world to the physical
3.  The conversion of a national #XM tour from a high touch physical model to a contactless hybrid program designed to drive purchase consideration with social distancing in mind
4. Numerous programs levering #sponsorship assets with a heightened emphasis on #AR, #VR and #holographic technology

Pent up demand will drive the #experienceeconomy as our cities open up. But the new-normal requires a re-think and that will involve the continued growth of Phygital Experiential Marketing™.