We believe in fresh thinking.

As a result, we develop, nurture and invest in new and progressive ideas, digital platforms and properties.

Experiential Marketing™ is a trademarked term that is owned by XMC.

Return Per Interaction™ is also a trademarked term that forms part of our proprietary measurement services and is owned by XMC.

We are challengers and believe in entrepreneurship. These are flourishing examples:


XMC’s in-house agency focused on innovative tools for branded content, tech-based event experiences, and compelling digital storytelling.


XMC’s independent division that has become one of Canada’s leading sponsorship property representation and valuation businesses.


An arm of Sponsorship Canada dedicated to providing Naming Rights valuation and sales services to event property and building owners alike.