Launch and Pop Up Experiences – Across multiple Canadian markets, XMC supported the launch of Uniqlo’s mobile commerce application and drove new user acquisition. Leveraging street level and digital activations and interactive pop-up experiences, XMC merged digital and physical environments to create unique experiences. The program inspired more than 27,000 new application registrants. Core elements: strategy, design and build, digital experiences, remote experiences, influencer engagement, staffing, event management and sampling.