TekSavvy Solutions Inc.
Toronto Wolfpack Partnership – In summer 2018 XMC partnered with TekSavvy to maximize the value of their partnership with the Toronto Wolfpack Rugby Club. Focusing on elevating brand awareness and generating new business leads, XMC created a turnkey onsite activation. Brand ambassadors communicated key messaging, gathered CASTL-enabled consumer data, distributed unique co-branded giveaways and gave lucky fans a chance to upgrade to an all-inclusive, field side experience.
With over 4,500 interactions with Wolfpack fans, our team achieved over 1,500 opted-in data captures.