TekSavvy Solutions Inc.

Sponsorship Marketing – XMC partnered with TekSavvy to maximize the value of their partnership with the Toronto Wolfpack Rugby Club. Focused on elevating brand awareness and generating new business leads, XMC created a turnkey onsite activation and supported digital engagement. Brand ambassadors communicated key messaging, gathered CASTL-enabled consumer data, distributed unique co-branded giveaways and gave lucky fans a chance to upgrade to an all-inclusive, field side experience. With over 4,500 interactions with Wolfpack fans, our team achieved over 1,500 opted-in data captures. Core elements: strategy, production, staffing, digital contesting, lead generation and analytics.