Community Investment Strategy – As a family nurturing families, Sobeys’ is committed to giving back to communities, its customers and the organizations that serve those at risk. In collaboration with the Community Investment team, XMC was tasked with helping to shape a new strategic direction, increase accessibility and deliver greater measurable impact (SROI). Over six months leading into the COVID-19 pandemic, XMC analysed existing programs, partnerships, methodologies and available resources. The output from that process helped shape a long-term vision that we’re building towards and a series of key recommendations have already been implemented, including the adoption of a new digital platform. We proudly continue to support Sobeys (and its banners) as they transform – a first step is providing funding and emergency food access to local organizations in this time of need. Core elements: strategy, consulting, community investment, digital engagement, financial dashboard, AI and strategic philanthropy.