Mackenzie Investments

Mackenzie Winter Sport XM – The Mackenzie Base Camp tour set out to connect with skiers and riders across the country. From Kimberley, B.C to Le Massif, QC, the tour presented exciting opportunities to interact and connect with the Canadian ski community and reinforce Mackenzie’s support from grassroots to podium.

Set in a customized steel container, two interactive digital touch-screens allowed alpine enthusiasts to view instructional content from Olympians and Mackenzie ambassadors. Knowledgeable brand ambassadors and digital kiosk screens featured entry mechanisms for a chance to win a ‘Mackenzie Ultimate Ski Trip’ and a $5,000 RESP.