Mackenzie Investments

Live and Digital Experiential Marketing™  – XMC Created Mackenzie Base Camp, a national and digital tour that connected skiers and riders across the country and drove critical brand awareness.

Set in a customized steel container, two interactive digital touch-screens allowed alpine enthusiasts to view instructional content from Olympians and Mackenzie ambassadors. Knowledgeable brand ambassadors and a digital ecosystem offered advisors and consumers the chance to win a ‘Mackenzie Ultimate Ski Trip’ and a $5,000 RESP. Core elements: strategy, sponsorship, marketing, design and build, digital activation, remove online-experiences, contesting, branded content integration and national brand ambassador staffing solutions.