Guerilla Street Flyering – Aimed at growing the subscriber base in Canada, XMC simultaneously activated Goodfood consumer engagement programs in Calgary, Vancouver, and Toronto. XMC’s proactive and energetic brand ambassadors took to the streets in each major market, successfully distributing 400,000 discount codes to urban Canadians.

Through geographical insights and activation experience within each market, XMC strategically identified optimal time periods and locations to connect and engage with high volumes of foot traffic, and ultimately, exceed program targets.