Bill Gaskey joins XMC Group of Companies as Managing Partner of the newly formed REVXM and announces strategic alliance with RUSH Sports.
Event/technology entrepreneur, strategic brand and sponsorship property executive joins to create a new operating practice focused on re-imagining the traditional property business, exploring new digital and virtual levers and escalating emerging start-ups and scale-ups.
Toronto, June 4, 2020 – XMC, a leading Canadian sponsorship and experiential marketing™ company, announced today the appointment of Bill Gaskey, Managing Partner of REVXM.
REVXM will focus on emerging technologies and leveraging data-driven decision making to assist its current and future partners in generating incremental revenue streams and monetizing assets in the “new economy”. The company is forming alliances with key stakeholders in the Sport and Entertainment industry, along with start-ups and scale-ups to help incubate innovative ideas and guide future leaders. To support this evolution, REVXM is building out its own in-house digital and branded content capabilities. And, to bolster REVXM’s brokerage services, Sponsorship Canada, a top naming rights, partnerships and valuation business, will be integrated into the new operating entity.
“Bill’s experience and leadership will be an incredible addition to our team as we drive revenue and build solutions for companies in a world focused on technology more now than ever. He’s a proven commodity and business champion with a unique perspective on the industry” said Peri Luel, XMC’s Co-Founder and CEO.
Gaskey brings more than 25 years of experience (including Managing Director, NBA Canada), as well as client-side experience (Marketing Director, Labatt’s) and experiential marketing agency experience (COO, The Vision Group). In addition to his agency and client-side experience, he has founded and successfully exited two start-ups (Get Tickets E-Solutions Inc. and Token Mobile Inc.). Most recently, Gaskey led the Advisory and Executive Partnerships vertical for ShowPass Technologies, which acquired Token Mobile in September 2019. Bill will lead current and future clients and partners to assess their business needs, investment decisions and introduce new brand and property focused digital opportunities.
“XMC’s leadership team is highly respected in the industry and I have worked very closely with the partners over the last two decades” said Gaskey. “I’m honoured and thrilled to join the XMC family, bring a new perspective and drive innovation and revenue for our client partners”.
REVXM adds RUSH Sports as its first new strategic alliance.
“We are excited to add RUSH to our roster” said Gaskey. “Mobile gamification is going to be an important lever for professional sports teams and leagues, moving forward, and we are revved up to be able to connect RUSH with teams, leagues and our corporate partners”.
About RUSH Sports. Based in Toronto, RUSH sports was founded in 2018. RUSH has developed a next-gen mobile gamification platform, powering sports teams through a unique formula fundamentally reimagining mobile fan engagement. The mobile gaming app compliments the broadcast experience, enabling incredible fan experiences that drive engagement, sponsorship and monetization inside the team, or leagues, mobile platform.
About XMC. Founded in 2006, the XMC Group of Companies and its dynamic group of industry professionals provide strategic counsel and execution of bespoke sponsorship and experiential marketingTM programs and services. They leverage a shared passion for sport, music, culture and cause to connect, engage and inspire target action. The XMC Group of Companies is proudly independent and dedicated to delivering client success by taking ownership, inspiring confidence, and exceeding expectations.
Media Inquiries: Stacia Zack/ Stacia@xmc.ca / 416-703-3589 ext 221