Aviva’s Commitment to the Canadian Tennis Community Powered by XMC


Our team craves business challenges — it is what inspires us.  And it’s clients like AVIVA Canada, who truly want to make a difference, and entrust our Company with the mandate to transform their brand with game changing sponsorships.  We would like to congratulate AVIVA Canada for sharing our vision and its long-term commitment to Canadian Tennis. Anything is possible when you combine leadership, passion and know how.  


We’re very proud to have been asked to provide the expertise that will help AVIVA shape the face of tennis over the next ten years and continue to make a difference at the community level.   Tennis Canada, venue naming rights, Rogers Cup and tennis star Genie Bouchard – it all began with a simple insight and the imagination to take ownership of a vibrant and untapped community. It’s our belief that with the right strategic plan, a uniquely Canadian approach and smart execution, AVIVA will inspire and engage a nation for many years to come.


XMC is a proudly independent, Canadian agency that has been transforming brands through Sponsorship, Experiential Marketing™ and Analytics since 2006. We are fortunate to provide strategic leadership to blue chip clients and challenger brands including Best Buy, Canadian Tire, Just Eat, Mackenzie Investments, Pelmorex Media Inc. and StubHub, among others.


For full details on this iconic partnership, please see the official release below – and see you at Aviva Centre for the Rogers Cup.