We know the Sponsorship and Experiential Marketing™ business. The foundation of our business was built from practical, hands on experience over the last two+ decades. Our team has nurtured XMC’s culture—from the people we seek to attract and fiercely retain, to the sponsorship, Experiential Marketing™ and field marketing methodology and processes we’ve trademarked and employ. We’re goal oriented problem solvers, creative, forward thinkers—entrepreneurial, small and nimble... Simply put, we bring media worthy and digitally-engaging sponsorship and experiential programs to life!
Sponsorship asset reviews and valuations, strategic sponsorship plan development and high profile, target-right partnership acquisitions and contract negotiations (including navigation of force majeure clauses).
Experience is Everything. From world-class Experiential Marketing™, digital engagement and field marketing strategies to national activations, remote experiences, and staff recruitment and training, we bring your brand promise to the people.
XMC's proprietary planning and analytic platforms ensure we are objectives focused and measure success throughout the Sponsorship and Physical and Digital Experiential Marketing™ journey.
From concept to completion, XMC develops and implements powerful live and digital brand experiences that enable brands to connect with consumers, face to face and through remote, online experiences. XMC structures client events that exceed established metrics such as brand awareness, database growth, retail sales lift and product trials to name a few.
Our engagement process is methodical and follows the seven steps above to achieve client success.
Our sponsorship and experiential currency is music, sports, arts, fashion, entertainment, film, lifestyle, culture and cause. We successfully produce and manage hundreds of live and digital events each year to engage consumers, business partners and employees through impactful shared experiences.
Quantifying results and evaluation is critical to any successful marketing program. Scorecard by XMC was created to calculate tangible and intangible Benefits, ROI and/or Social Return on Investment (SROI). Over the past five years, we have valuated more than $250,000,000 of sponsored assets.
Great field marketing and Experiential Marketing™ programs require solid planning and talented staff. XMC is well positioned to be able to staff, train and deploy national and hyper local programs through XMC's Staffing Solutions division. With rigorous training and established COVID-19 Staffing Protocols in place, along with our proprietary staffing platform, XMC is able to provide best-in-class service with industry leading missed shift and zero sales days ratios.
XMC has been a driving force in sponsorship asset reviews and valuations, preparing strategic sponsorship plans and the development of a portfolio of high profile and revenue generating partnerships for a diverse range of blue chip properties and clients including airports, hospitals, entertainment venues, festivals, events, teams and leagues.
June 22, 2020 The discipline of Experiential Marketing™ continues to command an ever growing share of the marketing mix. However, the tools to measure that spend have not kept pace. … Read more »
June 1, 2020 Event/technology entrepreneur, strategic brand and sponsorship property executive joins to create a new operating practice focused on re-imagining the traditional property business, exploring new digital and virtual… Read more »
May 10, 2020 Our Partner, Mike Samardzic, recently joined Gavin Roth’s sponsorship marketing panel to discuss the importance of purpose-driven sponsorship, CSR and XMC’s forward-thinking client, Sobeys, alongside Mike Bartlett… Read more »
April 27, 2020 Blended physical and digital #experientialmarketing is one of the macro-trends (along with #ecommerce, #wfh, #videocalling, #streaming etc.) that has been supercharged by the #covid-induced new normal. The… Read more »
