Transforming brands through
Experiential Marketing
and Analytics.

What We Do

A Proudly Independent, Canadian Sponsorship and Experiential Marketing™ Agency.

We know the Sponsorship and Experiential Marketing™ business. The foundation of our business was built from practical, hands on experience over the last two+ decades. Our team has nurtured XMC’s culture—from the people we seek to attract and fiercely retain, to the sponsorship, Experiential Marketing™ and field marketing methodology and processes we’ve trademarked and employ. We’re goal oriented problem solvers, creative, forward thinkers—entrepreneurial, small and nimble... Simply put, we bring media worthy and digitally-engaging sponsorship and experiential programs to life!


Sponsorship asset reviews and valuations, strategic sponsorship plan development and high profile, target-right partnership acquisitions and contract negotiations (including navigation of force majeure clauses).


Experience is Everything. From world-class Experiential Marketing™, digital engagement and field marketing strategies to national activations, remote experiences, and staff recruitment and training, we bring your brand promise to the people.


XMC's proprietary planning and analytic platforms ensure we are objectives focused and measure success throughout the Sponsorship and Physical and Digital Experiential Marketing™ journey.

How We Do It







Strategy: Corporate / Brand

From concept to completion, XMC develops and implements powerful live and digital brand experiences that enable brands to connect with consumers, face to face and through remote, online experiences.  XMC structures client events that exceed established metrics such as brand awareness, database growth, retail sales lift and product trials to name a few.

Our Process

Our engagement process is methodical and follows the seven steps above to achieve client success.

Execution: Production and Event Management

Our sponsorship and experiential currency is music, sports, arts, fashion, entertainment, film, lifestyle, culture and cause. We successfully produce and manage hundreds of live and digital events each year to engage consumers, business partners and employees through impactful shared experiences.

Analytics: Performance Measurement.

Quantifying results and evaluation is critical to any successful marketing program. Scorecard by XMC was created to calculate tangible and intangible Benefits, ROI and/or Social Return on Investment (SROI). Over the past five years, we have valuated more than $250,000,000 of sponsored assets.

Digital & Social

We know that on-site engagement is only part of the experience, which is why we believe strongly in Digital Experiential Marketing™. We design and create great content, with a passion and relevance that amplifies the conversation well beyond the gates of admission and face to face engagement. We inspire brand love and meaningful engagement through curated cultured and connected moments.

Staffing Solutions

Great field marketing and Experiential Marketing™ programs require solid planning and talented staff. XMC is well positioned to be able to staff, train and deploy national and hyper local programs through XMC's Staffing Solutions division.  With rigorous training and established COVID-19 Staffing Protocols in place, along with our proprietary staffing platform, XMC is able to provide best-in-class service with industry leading missed shift and zero sales days ratios.

Property: Naming and Rights Valuation and Management

XMC has been a driving force in sponsorship asset reviews and valuations, preparing strategic sponsorship plans and the development of a portfolio of high profile and revenue generating partnerships for a diverse range of blue chip properties and clients including airports, hospitals, entertainment venues, festivals, events, teams and leagues.

Industry Insights