Transforming brands through
Sponsorship,
Experiential Marketing™
and Analytics.

Event Sponsorship – XMC negotiated a strategic partnership between Uniqlo and Taste of Toronto, to profile Uniqlo’s new AIRism apparel. Partnership highlights: onsite activation with 10,000 units of apparel distributed and a chef influencer program to drive social engagement and drive to retail. Staffing. Influencer engagement. Video.

UNIQLO

Retail | Apparel

Product Launch – Created an exclusive Northside event for 1,000+ key stakeholders to launch the Leafs by Snoop line. The event included product education and a live concert from Snoop Dogg. Awareness. Brand Building. Industry Leadership.

TWEED

Medicinal Cannabis

Sampling – XMC was in the market for more than 2,000 hours this summer at special events and on-premise at bars and LCBOs in support top Carlsberg brands: Kronenbourg 1664 Blanc, Sommersby Cider and Not Your Father’s Root Beer. Staffing.

CARLSBERG

Beverage

Technology – Event Production; Created Canada’s first Wearable Technology Expo in Toronto. 27 Vendors. 2 Fashion Shows. 5 Industry Panels. Concert. Special Guest. Brand Ambassadors. Over 28+MM earned media impressions.

BEST BUY

Retail | Electronics

Strategic Sponsorship – Developed an integrated partnership with Tennis Canada, Rogers Cup, Milos Raonic and Genie Bouchard. Core elements: facility naming rights, hosting & hospitality, branded content, activation and lead gen.

AVIVA

Insurance

Fashion – Event Production; FORECAST 3.0 was the third annual event to engage key B2B media clients and encourage sell-through in a measurable way. Custom looks, vendor integration and turn-key event management.

The Weather Network

Media

Customer Acquisition; XMC manages DraftKings’ partnership with MLSE and oversees all onsite consumer engagement, education and lead generation through custom contesting.

DraftKings

Fantasy Sports

Food – Experiential; Create and execute national consumer experiences that are fun, engaging and highly memorable. 4 custom designed food trucks, with chef and sampling. Staffing and uniforms. Scratch & sniff coupon vouchers.

JUST EAT

eCommerce

Digital Experiential Marketing™ – Effectively increased database and seasonal revenue through strategic digital partnerships, mobile and desktop digital flyer creation, sign-up incentives, and coupon offers.

Carter’s | OshKosh

Retail

Field Marketing – Sell Through; Build a bespoke national in store merchandising and training team with a focus on driving sell through. Amplify awareness through sponsorship and experiential.

LG Electronics

Electronics

What We Do

A Proudly Independent, Canadian Sponsorship and Experiential Marketing™ Agency.

We know the Sponsorship and Experiential Marketing™ business. The foundation of our business was built from practical, hands on experience over the last two+ decades. Our team has nurtured XMC’s culture—from the people we seek to attract and fiercely retain, to the sponsorship and Experiential Marketing™ and field marketing methodology and processes we’ve trademarked and employ. We’re goal oriented problem solvers, creative, forward thinkers—entrepreneurial, small and nimble... simply put, we bring media worthy sponsorship and experiential programs to life!

Sponsorship asset reviews and valuations, preparing strategic sponsorship plans and the development of high profile, target right partnerships.

Experience is Everything. From world class Experiential Marketing™ and field marketing strategies to national activation excellence and staffing, we bring your brand promise to the people.

XMC's proprietary planning and analytic platforms ensure we are objectives focused and measure success throughout the Sponsorship and Experiential Marketing™ journey.

How We Do It

Strategy: Corporate / Brand

From concept to completion, XMC develops and implements powerful brand experiences that enable brands to connect with consumers, face to face. XMC structures client events that exceed established metrics such as brand awareness, database growth, retail sales lift and product trials to name a few.

Our Process

Our engagement process is methodical and follows the seven steps above to achieve client success.

Execution: Production and Event Management

Our sponsorship and experiential currency is music, sports, arts, fashion, entertainment, film, lifestyle and culture. We successfully produce and manage hundreds of events each year to engage consumers, business partners and employees through original and impactful activations.

Analytics: Performance Measurement.

Quantifying results and evaluation is critical to any successful marketing program. MeasureIt by XMC was created to calculate tangible and intangible Benefits, ROI and/or Social Return on Investment (SROI). We have provided valuation services in connection with our $100,000,000 of sponsored assets.

Digital & Social

We know that on-site engagement is only part of the experience, which is why we believe strongly in Digital Experiential Marketing™. We design and create great content, with a passion and relevance that amplifies the conversation well beyond the gates of admission and face to face engagement.

Field: Brand Marketing and Ambassadors

Great field marketing and experiential marketing™ programs require solid planning and talented staff. XMC is well positioned to be able to staff, train and deploy national and hyper local programs through XMC's Staffing Solutions division. With high touch check-in and check-out procedures and our proprietary staffing platform, XMC is able to provide best-in-class service with industry leading missed shift and zero sales days ratios.

Property: Naming and Rights Valuation and Management

XMC has been a driving force in sponsorship asset reviews and valuations, preparing strategic sponsorship plans and the development of a portfolio of high profile and revenue generating partnerships for a diverse range of blue chip properties and clients.

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Transforming brands through Sponsorship, Experiential Marketing™ and Analytics.