EXPERIENCE IS EVERYTHING.
Creating powerful connections through sponsorship marketing and experiential activations.
WHO WE ARE
20
Years in Business
50+
Trusted Partners
$2.1B
Deal Value
70M
Audience Reach
At XMC, experience is everything — it’s why we trademarked Experiential Marketing™ from the start.
We’re a proudly independent, award-winning agency founded in 2006. Our team of over 60 full-time employees, backed by a national roster of more than 4,000 part-time staff, delivers bespoke sponsorship and Experiential Marketing programs for over 50 world-class companies.
Lean and agile by design, we collaborate with clients to build integrated marketing campaigns shaped by strategic insight, executed with excellence, and powered by proprietary business tools and AI-fueled analytics.
By tapping into shared passions across sports, music, culture, and causes, we connect with consumers in meaningful ways, inspiring genuine engagement and driving measurable results.
WHAT WE DO
01
Experiential Marketing Strategy & Execution
Flawless execution is essential, and our team brings ideas to life with precision. From planning and production to load-in and tear-down, every detail is handled with excellence.
04
Digital Strategy & Campaigns
We combine strategy and digital precision to build campaigns that connect and convert. From full-funnel media to scroll-stopping creative and influencer integration, we deliver results across platforms with smart targeting, real-time optimization, and actionable insights.
We design employee experiences that strengthen culture and connection. Through events, recognition, and ambassador programs, we inspire pride and lasting engagement.
Campari Conference Case Study ↗︎
Leader's Forum Halifax Case Study ↗︎
07
Employee Engagement
02
Partnership Strategy & Evaluation (XMC+)
XMC+ is our cutting-edge measurement and evaluation platform, built to demonstrate the true value and impact of sponsorship and experiential marketing campaigns.
05
Corporate Hospitality
We create corporate hospitality experiences that feel anything but corporate. From VIP moments to large-scale programs, we manage every detail to deliver meaningful, high-impact experience.
We lead Integrated Agency Teams with clarity and collaboration, aligning partners and managing every detail from kickoff to post-mortem. From planning to execution, we deliver seamless experiences on time and on budget.
08
Project Management
03
Staffing Solutions
Our in-house agency, XMC Staffing Solutions, delivers scalable staffing across North America. Backed by 4,000 trained Brand Ambassadors, 15 languages, and a 30,000-strong campus network, we activate with precision.
06
Athlete Management
We connect brands with athletes and manage every step. From sourcing and negotiation to content and execution, we ensure seamless partnerships that perform.
WHO WE WORK WITH
Our trusted clients do more than lend us their logos; they share our belief that great work stems from exceptional collaboration.
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