Advantage Aviva: Milos and Genie Serve up Fun Activation on the Road to Rogers Cup

15 days until Rogers Cup and we’re excited to see the great response to Aviva Global Ambassador Milos Raonic and Aviva Community Fund Ambassador Genie Bouchard who were in town yesterday to inspire youth, reinforce the importance of an active lifestyle and grow the game of tennis in Canada. This is a great example of how an inspired and fun activation can break through the clutter of a busy sports and media landscape to deliver a great message.

See you at the Aviva Centre. Be sure to check out the new Aviva Centre site map!

#ExperienceIsEverything

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Milos Raonic and Eugenie Bouchard pose with local kids during a clinic and exhibition match on a tennis court atop a barge docked on Lake Ontario in Toronto on Wednesday. (Aaron Vincent Elkaim/CP)

Additional details and article by Sportsnet: click here